Marketing 6.0: The Future Is Immersive

By Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

5 out of 5 stars

A must-read for marketers looking to stay ahead of the curve.

In the ever-evolving world of marketing, it can be difficult to keep up with the latest trends and technologies. That’s where Marketing 6.0: The Future Is Immersive comes in.

Written by renowned marketing expert Philip Kotler, along with Hermawan Kartajaya and Iwan Setiawan, this book provides a comprehensive overview of the latest marketing trends and how businesses can use them to their advantage.

The book is divided into three parts:

  • The first part explores the fundamental concepts of marketing 6.0, including the importance of customer experience, social media, and artificial intelligence.
  • The second part provides a detailed look at the different marketing channels that businesses can use to reach their target audience.
  • The third part offers advice on how businesses can measure the success of their marketing campaigns.

Throughout the book, the authors provide real-world examples and case studies to illustrate their points. This makes the book not only informative but also engaging and easy to read.

If you’re a marketer looking to stay ahead of the curve, then Marketing 6.0 is a must-read. It’s a comprehensive and up-to-date guide to the latest marketing trends and technologies.

Here are some of the key takeaways from the book:

  • The future of marketing is immersive. Customers want to be able to interact with brands in a meaningful way, and businesses need to be able to provide them with that experience.
  • Social media is a powerful marketing tool. Businesses can use social media to connect with their target audience, build relationships, and promote their products and services.
  • Artificial intelligence is changing the face of marketing. AI can be used to automate tasks, personalize customer experiences, and make better marketing decisions.

If you’re looking for a book that will help you take your marketing to the next level, then Marketing 6.0 is the book for you. It’s a must-read for any marketer who wants to stay ahead of the curve.

Here are some additional thoughts on the book:

  • The book is well-written and easy to read. The authors do a good job of explaining complex concepts in a clear and concise way.
  • The book is packed with valuable information. The authors provide a wealth of insights and advice on how to succeed in the age of marketing 6.0.
  • The book is inspiring. The authors’ passion for marketing is evident throughout the book, and it’s sure to leave you feeling motivated and excited about the future of marketing.

Overall, Marketing 6.0 is an excellent resource for any marketer who wants to stay ahead of the curve. It’s a must-read for anyone who wants to learn about the latest marketing trends and technologies and how to use them to their advantage.

I highly recommend this book to anyone who is interested in marketing.

Category:

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

  • The building blocks of metamarketing
  • Generation Z and Generation Alpha and the technologies they use daily
  • How to tap into metaverses and extended reality
  • The potential obstacles and solutions for creating a more interactive and immersive experience.

Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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